Memento
I created Memento as a customizable photo book designed to turn life’s moments into a beautifully curated keepsake. Whether it’s a trip to Greece, a milestone birthday, or everyday memories with your dog, I envisioned Memento as a way for people to gather their photos and stories into one thoughtfully designed book that feels cohesive, personal, and lasting.
Client
Personal Project
Studio
The Mill . Internship
Year
2022
Role
Creative Direction
Motion Design
Styleframes
I explored particle experimentation across both 2D and 3D to study how motion, texture, and density can shape visual storytelling. In 3D, I worked in Cinema 4D, testing different particle behaviors and simulating ways they could gather, disperse, and morph into recognizable forms. In 2D, I experimented with the Stipple plugin to recreate a particle-driven aesthetic through dots and textures. By adjusting density, scale, and motion, I was able to achieve a similar sense of formation and dispersion.
From a visual standpoint, we started thinking about how a drum reacts when it’s struck. That birthed what we called ‘percussive synesthesia’ – a world where sound frequencies and visual patterns merge to reflect the energy of the creative process. That exploration led to striking animations inspired by cymatics, the study of how particles react to sound vibrations, giving the campaign a constantly transforming visual system symbolic of ideation itself.
Look Development
Look development was one of the most interesting and important aspect of the project. Giving a realistic yet stylized look to the different objects was very fascinating. I had a lot of dun exploring different textures and shaders like embossed and engraved book covers, Cake frosting, jute and glossy paper. Lighting played a major role in creating the realistic look.
User Interface
To portray the customizable aspect of this photobook, I decided add UI element to my animation. I kept it minimal and white so that it complimented the vibrant colors used in the advert.
